About Us
Who Is Behind GoldIRADeals.com?
A real person with real credentials — not a faceless content mill.
The Team Behind GoldIRADeals
Deal Engine LLC
Business owners, lifelong students of human behavior, and genuine believers in gold as sound money.
Why We Built This Site
We built GoldIRADeals.com because we got tired of searching for honest information about gold IRAs and finding nothing but sales pages and fake review sites. Every "top 10" list was written by someone trying to sell you something. Every review site was secretly owned by one of the dealers it was reviewing. We wanted something better — so we built it.
Our background is in business and psychology — with an MBA, a B.S. in Psychology, and over 30 years of building businesses, understanding people, and studying how decisions get made. That combination turns out to be useful when evaluating an industry full of sales tactics, hidden fees, and competing claims.
What We Believe About Gold
We are not gold bugs who think the sky is falling. We are pragmatists who read history.
The US dollar is a fiat currency backed by debt, not by hard assets. Every fiat currency in history has eventually failed or significantly devalued. The dollar has already lost over 97% of its purchasing power since 1913. Gold has been money for over 5,000 years — and it has never gone to zero.
We find gold's historical track record fascinating, and we think it's worth understanding as part of your retirement research. That curiosity informs everything on this site. We are not trying to scare you into buying gold or tell you what to do with your money. We are trying to share what we have learned so you can make your own informed decision with the help of a qualified financial advisor.
How We Evaluate Companies
Every company on this site is evaluated based on:
- ✓BBB accreditation and complaint history — not just the letter grade, but the actual complaint record
- ✓Fee transparency — can they give you a clear, all-in annual cost in writing before you commit?
- ✓Customer reviews across multiple platforms — Trustpilot, BBB, ConsumerAffairs, Google
- ✓Industry reputation — what do other professionals in the gold IRA space say about them?
- ✓Direct experience — we talk to these companies directly, attend their webinars, and evaluate their sales process firsthand
We have already disqualified seven companies from this site due to regulatory issues, legal settlements, loss of BBB accreditation, or negative intelligence from industry professionals. We do not feature companies we would not trust with our own money.
How This Site Makes Money
Full transparency: GoldIRADeals.com earns affiliate commissions when you click through to a dealer's website and open an account. This is how we keep the site free and the content independent.
What this does not mean: we do not accept payment for rankings. We do not let dealers buy their way onto the site. Our evaluations are based on merit — BBB ratings, fees, customer reviews, and direct evaluation. If a company does not meet our standards, it does not appear here regardless of what they offer to pay.
Our promise to you:
Every article on this site is written to educate first, sell second. We will never use scare tactics. We will never hide material information. We will always tell you the downsides alongside the benefits. And we will always recommend you consult a qualified financial advisor before making retirement decisions — because we are educators, not financial advisors.
Start learning
Browse the education center for plain-English guides, or compare today's top dealers.